Easy, Tiger
With all the talk in England of metatarsals, talented teenagers and the threat posed by Trinidad and Tobago as we went to press you might be forgiven thinking that some sort of footballing event might be taking place.
Unless of course you cannot understand why 22 grown men get paid twice the amount of a small third world nation’s annual revenue for kicking a ball around.
However for the marketing men World Cups and such like are massive opportunities to get their product out and drunk.
Leicester-based brewer Everards is no stranger to celebrating sporting events – from the success of local rugby team the Leicester Tigers to the recent tour by rugby juggernauts the New Zealand All Blacks.
So it should come as no surprise that the company is celebrating the 2006 World Cup with its new beer Svengal Tiger (4.5% ABV).
Those clever marketing people also came up with a new match ball to help mark the event as Andy Burke, a member of the company’s football team, found out when he got into World Cup mood......
To read the rest of this article you can buy this issue
or subscribe to Beers of the World to have every issue delivered direct to your door.
By
Section : Beer Matters
Page number : 38
