When beer came to Hollywood and vine
How the West was won: part one
From Harrogate to Hollywood?” With a sub-heading saying: “From Betty’s Tea Room to Barney’s Beanery.” What do you think? I’m working on a title for my projected nose’n’tell book about my travels in the West. “From Oklahoma to Oregon might be more geographically accurate, but it lacks grit.
Okay, so what about “From Huddersfield to Hollywood”?
Now that I think about it: “From The Huddersfield Examiner to The Los Angeles Herald-Examiner”. Via The Holland Herald, The Daily Herald, The Dublin Evening Herald and a close encounter with The Glasgow Herald. I wish I had worked on The Kidderminster Shuttle or the Bloomington-Normal Pantograph.
I digress. (Applause). As I tread the boards in the service of beer and whisky, I have stretched digression to breaking point. Now, when I first use the word, I get that tinkle of applause that tells you the audience have recognised the intro to I Left My Heart In San Francisco or Send in The Clowns.
I get some hip audiences, for both beer and whisky. My recent gigs have girdled the globe from Tokyo to Craigellachie, Morayshire, on to Philadelphia, then Spinnerstown, Pennsylvania, New York, Seattle, and Issaquah, Washington.
As I was saying, about Hollywood (Applause: he’s found his way back)…I was working for the ad agency Ogilvy & Mather (and later Hal Riney & Partners) on a radio campaign for a beer called Henry Weinhard’s Private Reserve. Two of us collaborated on the copy, and I recorded the voice-overs.
It was decided to produce the .....
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By Michael Jackson
Section : The Beer Hunter
Page number : 7
