Don’t drink and drive

The world of marketing and promotions is littered with spectacular own goals, particularly when the ad men start messing around with foreign languages.

So what will become of Nissan’s latest offering to the world of driving technology, unveiled recently at the Tokyo Motor Show.

It’s a car with a cabin that can swivel 360º on a mounted platform, so its back end becomes the front. Perfect for parking in tight spaces. Its one drawback is that it’s called the Pivo - the Czech word for beer.

You can imagine the sort of bizarre conversation between policeman and spinning driver in a one-way street: Is that your Pivo sir? Have you had many?”

Look out next for the Alfa Birra, Citroen Biere, Volvo Øl and the Austin Ale.

And on the right are a few of our musical suggestions for the car’s stereo system......

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By Dominic Roskrow

Section : Beer Matters

Page number : 55