Published in Beers of the World Issue 13 on 03/08/2007.

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Bags for Beer

While other clothing and accessory stores offer sales, discounts and reductions, North American retailer Crumpler encourages shoppers to haul beer, by the case or can, into its stores in Toronto and New York and exchange them for top quality gear.

The Beer for Bags Wheel, distributed in newspapers and on the streets of surrounding areas, is the authority on beer to bag ratios and conversions. The wheel is also available on the website (www.crumplerbags.com/b4b). Spin the wheel for your bag of choice and the exact quantity and brand of beer you need for the swap is revealed...

For example, spin to the Complete Seed messenger bag ($115), and you’ll find its match – one case (24 bottles) of Grolsch lager with swingtops (retail $66) for a $49 saving.

Is that legal? We’re not sure, but we hope it’ll catch on......

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By Sally Toms

Section : Beer Matters

Page number : 44