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Welcome back (Edit your profile) Friday 16th May 2008 - 4:45 PM BST

Beers of the World section Beer Sponsorship

Sales are the goal

Football and beer… for Britons it’s a marriage made in heaven. Alistair Gilmour looks at the link between sport and beer

MOST of us are familiar with those three little words that mean everything to a relationship. They’re a symbol of affection, an underpinning of trust and a measure of unstinting loyalty. They are often whispered intimately but can be signalled across a crowded room with equal effect – an expression...

By Alastair Gilmour from Issue 1 published on 26/08/2005


 
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