Tiger has established itself as the leading Asian beer but what do we really know about it? Dominic Roskrow found out
If Tiger beer is ever looking for a slogan it could do a lot worse than adopting and adapting the opening line from Jeff Beck’s Hi Ho Silver Lining: “We’re everywhere and nowhere baby, that’s where we’re at.” For while the rest of the lyrics are well wide off the mark, these words are as good a summ...
By Dominic Roskrow
from Issue 8 published on 27/09/2006
At long last the beer and food link seems to be gaining ground. One of the people driving the move is celebrity chef Richard Fox. Rob Allanson met him
This year the revolution is going to happen, and it will be on the hob rather than the television. Beer and food is going to take off in a big way.
In fact the joy of matching great food and greater beer is going to hit dinner tables and pubs across the globe harder and faster than one of Mohammad ...
By Rob Allanson
from Issue 6 published on 18/05/2006
Refresh UK has done exactly what it says on the tin – taken a motley crew of brands and kickstarted them back to life. Ben McFarland reports
Refresh UK is to building beer brands what Red Adair is to fire fighting and the Priory is to famous folk addicted to naughty drugs, excessive drink and hanky-panky.
It’s a brands and brewing orphanage for beers neglected, forgotten and mistreated. Where undernourished brands seek shelter and suste...
By Ben McFarland
from Issue 4 published on 27/01/2006