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Welcome back (Edit your profile) Sunday 18th May 2008 - 12:52 PM BST

Beers of the World author Alice Whitehead

The name game

Would a beer by any other name smell as sweet?

It’s not just wine makers that can come up with evocative or silly names for their products; brewers have been getting in on the act for years. But what’s in a name? Just how do breweries think up the names for their latest brew, from the cheeky (Mother In Laws Tongue Tied), the scary (Skull Splitte...

Beer Trends from Issue 14 published on 04/10/2007


 
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