When
Friday 12th to Sunday 14th June 2009
11am to 6pm
Where
The NEC, Birmingham.
Join the UK’s premier beer tasting event
Beers of the World Live is the beer sampling event of the year, bringing premium international beer to life at Birmingham’s NEC. Running alongside the BBC Summer Good Food Show, Beers of the World Live showcases beer in a stylish environment with sampling as the core of the event, alongside great food and beer pairings, Masterclasses and live stage presentations. Bringing all the very best beer from around the world under one roof, Beers of the World Live will appeal to both the enthusiast and novice alike, with expert advice on hand and the opportunity to learn about the basics of beer.
Sampling the beers of the world
Beers of the World Live gives visitors the unique opportunity to sample great beers, while mingling with the brewers themselves, all under one roof.
Experiences and themed areas
The Bottled Beer Experience opens up the range of bottled beers from across the world.
The Food and Beer combinations are your opportunity to enjoy beers matched with cheese, chocolate...and many other culinary delights. Choose from the sweet or savoury combinations and let your palate do the rest.
The World Beer Awards: sample entrants to the 2009 World Beer Awards – a unique chance to sample so many different beers in one place.
Plus
The Beers of the World Live stage: celebrity presentations and beer tastings, live debates, competitions, entertainment and much more bring the Beers of the World Live stage to life throughout each day.
The Beer Lounge: take a break from the tastings and relax in our beer lounge.
The Beer Garden: this year we have created The Beer Garden, where you can enjoy a beer with a selection of food in the comfort of a beer garden environment.
The Whisky Experience: sample a selection of great whiskies. After all, they’re all made from malt, so why not cross the flavour divide.
And you can buy your favourite beer direct at the show from our nominated retailer.
Masterclasses
The Beers of the World Live Masterclasses are a unique insight into the world of beer and are tutored by master brewers and other leading beer experts. Book your Masterclass tickets here.
MC1 - The Return of Style
Friday - 3.15pm
The great beer revival has led to enormous interest in styles. What is a true IPA, a Pilsner, a porter or a Bock? Roger Protz will explore the origins and renaissance of the world's great beer styles at his Masterclasses.
Host: Roger Protz
MC2 - Sharp’s Beers - from design to reality
Friday - 5.00pm
This masterclass provides a unique insight into how beer is designed and created from than man who makes it! The very passionate Stuart Howe guides you through his range from beers brewed with Rick Stein to brews not normally available to the general public. Real beer from a real brewer!
Beers: Chalky’s Bark,
Chalky’s Bite,
Single Brew Reserve,
Massive Ale,
St Enodoc Double, 4
Host: Stuart Howe – Head Brewer
MC3 - The Return of Style
Saturday - 12.45pm
The great beer revival has led to enormous interest in styles. What is a true IPA, a Pilsner, a porter or a Bock? Roger Protz will explore the origins and renaissance of the world's great beer styles at his Masterclasses.
Host: Roger Protz
MC5 - American Beers
Saturday - 2.30pm
I'm here to change your opinion
Beers: A tasting of seven beers to highlight the style and geographical diversity of American craft brewers
Host: Glenn Payne
MC4 - The Return of Style
Sunday - 11.15am
The great beer revival has led to enormous interest in styles. What is a true IPA, a Pilsner, a porter or a Bock? Roger Protz will explore the origins and renaissance of the world's great beer styles at his Masterclasses.
Host: Roger Protz
MC6 - American Beers
Sunday -
3pm
I'm here to change your opinion
Beers: A tasting of seven beers to highlight the style and geographical diversity of American craft brewers
Host: Glenn Payne
Please note that you must have purchased a ticket to either the BBC Good Food Show Summer or Beers of the World Live to go to a class. Book your Masterclass tickets here.
Become a beer judge for the day
The World Beer Awards are the annual competition to select the world’s best beers. If you think you’ve got what it takes to be a judge, there is a once in a lifetime’s opportunity to join the judging panel. Complete one of the Tasting Note Applications available throughout the show and you may be selected as one of the judges in the final round of tasting – all done from the comfort of your own home.
Tickets & Opening Times
Friday 12th June to Sunday 14th June, 11 am to 6pm
General Admission £18.50* including show guide. On door price £22.50.
VIP Admission £33.50** including show guide, glass and vouchers, two Food and Beer pairing tickets, reserved stage seating throughout the day, gift bag with two bottles of beer and a copy of Beers of the World magazine, PLUS a six month subscription to Beers of the World magazine.
* Ticket price includes VAT and excludes booking fee. Beers of the World Live glasses are available priced at £5 each including 12 tasting vouchers. All ticket prices include entry to the BBC Summer Good Food Show at no extra cost – visit www.bbcgoodfoodshow.com for further details
** Ticket price includes VAT and excludes booking fee. All ticket prices include entry to the BBC Summer Good Food Show at no extra cost – visit www.bbcgoodfoodshow.com for further details. Existing subscribers will have their subscription extended by six months free of charge.
Vouchers
All samples are available only in exchange for vouchers. Each sample requires 1 or 2 vouchers depending on the beer. Some rare beers may require more vouchers. Samples will be 50ml and further vouchers are available at the show.
Book your Entrance tickets here
Tickets are strictly limited – book now to avoid disappointment.
Children (under 18) are welcome when they are accompanied by an adult.
Drinks will only be served those aged 18 and older.
Please drink responsibly.
Last pour 20 minutes prior to show end.
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